Search "agentic SEO tools" and you will find a list of enterprise platforms that cost more per month than most developers earn in a week. Then there is the other option: Claude Code and a $90/month subscription. I have used both sides. Here is what each actually gives you.
The screenshot above is from my Claude Code setup. 109K impressions, 1,786 clicks, zero platform subscriptions. Before you decide which tool category fits your workflow, you should know what is actually possible at each price point.
The Enterprise Tier
These are the platforms that show up when agencies and in-house teams search for agentic SEO solutions.
BrightEdge does not publish pricing. Industry estimates range widely depending on scale. Pricing is not publicly listed. You get a full dashboard with automated recommendations, content performance tracking, competitive intelligence, and priority support. Rocky Brands reported 30% organic revenue growth using it. If you are a 500-person marketing department with budget approval workflows and quarterly reporting needs, this is built for you.
WordLift runs at €999/month. Their focus is semantic SEO and structured data automation. They build knowledge graphs from your content and generate JSON-LD schema automatically. Strong for e-commerce and publishers who need machine-readable content at scale.
Frase costs $49-299/month. AI-driven content briefs, SERP analysis, and optimization scoring. Closer to a writing assistant with SEO intelligence than a full autonomous agent. Good for content teams that want AI help without replacing their workflow entirely.
Nightwatch charges $32-559/month for their NightOwl AI agent. Rank tracking, site auditing, automated reporting. Positioned for agencies managing multiple client sites.
The Claude Code Setup
This is what I use. No dashboard. No vendor. No login.
Claude Code + Google Search Console API + Supabase. Total cost: $90/month in API usage.
The agent reads GSC data through a Python script. It identifies bleeding pages (high impressions, low CTR), content gaps (queries without dedicated pages), and cannibalization (multiple pages competing for the same keyword). Then it either fixes the issues directly or writes new content targeting the gaps. Everything publishes to Supabase through Claude Code.
The full stack breakdown covers how this is wired together. The short version: there is no GUI between me and the data. The agent talks to APIs. I review the output.
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Feature Comparison
| Feature | Enterprise (custom pricing) | Claude Code Setup ($90/mo) |
|---|---|---|
| Keyword research | Built-in, automated | Agent queries GSC + web search |
| Content writing | Templates, briefs | Full article generation (EN + DE) |
| Technical audits | Automated crawling | Agent reads GSC + site data |
| Rank tracking | Real-time dashboards | GSC API pulls (90-day window) |
| Schema/structured data | Auto-generated | Manual or agent-assisted |
| Competitive intelligence | Built-in databases | Web search + manual analysis |
| Multi-site management | Native support | Script per site |
| Publishing | CMS integrations | Direct API to any CMS |
| Reporting | Dashboard + PDF exports | Claude Code output + custom scripts |
| Setup time | Weeks (vendor onboarding) | Hours (if you know the APIs) |
| Lock-in | High (proprietary data) | Zero (your scripts, your data) |
What Claude Code Does Better
Speed. From identifying a gap to publishing a fix: minutes, not days. No ticket, no approval workflow, no "schedule a call with your CSM." I type a command and the article is live.
Cost. The math is simple. $90/month vs enterprise pricing that is not even publicly listed. For a solo operator or small team, the choice is obvious.
Customization. The agent does exactly what I tell it. If I want it to run four parallel specialists analyzing different dimensions of my content, I spawn them. No feature request to a vendor. No waiting for the next product update.
No lock-in. Every script I write, every prompt I build, every workflow I create is mine. If Claude Code disappears tomorrow, the architecture transfers to any LLM with tool use. Enterprise platforms own your data, your workflows, and your reporting. Leaving means starting over.
The Gap Nobody Talks About
The enterprise SEO industry is built on platforms. The entire pricing model assumes you need a vendor between you and your data. Agentic SEO with Claude Code removes that vendor.
This is not a theoretical threat. It is a working system with 109K impressions of proof. And as AI agents get easier to set up, the number of people who can run this with Claude Code will only grow.
The enterprise platforms know this. That is why every one of them is adding "AI agent" features to their product pages right now. They are racing to stay relevant in a world where Claude Code is catching up.